Privacy policy

Privacy policy

This privacy policy sets out how Akerfalk Watches uses and protects any information that you give Akerfalk Watches when you use this website. Akerfalk Watches is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Akerfalk Watches may change this policy from time to time by updating this page.


What we do with the information we gather

We may collect the following information:

Name, contact information, email address, information relevant to customer surveys and/or offers.

We require this information to understand your needs and provide you with a good service, for the following reasons:

Internal record keeping. We may use the information to improve our products and services. We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.


How long we store your information

The retention of your personal data depends on the purpose of the processing. First of all, we will retain your personal data for as long as we are legally required to do so.

For example, we are obliged to retain information relating to sales for a certain time period in order to comply with applicable bookkeeping regulation. If no applicable legal obligations exist, we will store the personal data for the term of your subscription for 24 months.


International Transfers

We may transfer your personal data to countries outside the EU/EEA, including group companies. When we do this, it will either be to a country that is deemed by the authorities to provide an adequate level of protection, or subject to a written data processor agreement containing obligations for the disclosing and receiving party. The agreement will be based on the "Standard Contractual Clauses" approved by the European Commission or similar.

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.



We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have electronic and managerial procedures to safeguard and secure the information we collect online.



A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting.

We may share your personal data with third-party providers such as credit card companies and shipping companies in order to complete your orders and carry out shipment.

For a fee, you may request details of personal information which we hold about you. If you would like a copy of the information held on you, please write to

If you believe that any information we are holding on you is incorrect or incomplete, please write to We will promptly correct any information.


Company information

Akerfalk Watches AB

Org nr: 556944-9472



Tyggårdsgatan 2

652 16 Karlstad



Last updated May 1, 2019